If you can measure it, you can control it. If not it’s then out of control.

This statement was in reference to……….

It is advisable for business purposes at some point to consider a SM tool to measure the delicate performances automatically and immediately, allowing one to concentrate on taking action on all the Social Media platforms. 

What basic metrics are used to keep track of the number of people who actively interact with your business on social, Keep interacting & watch the percentage of active fans rise?