Section 1.00 – Introduction

Section 1.00 – Introduction

Training  Programme

Welcome to the world’s best Digital Online Training. 

This training is designed so that as you complete it, you should end up with a working business if you practise every step covered in Level 1, Level 2 and Level 3.  

We encourage you to start thinking as an entrepreneur and to think outside the box. Make the necessary sacrifices and be committed to your success. There is no price tag for one who is dedicated, nor bought for any price. 

Studying how to operate the online digital world to change people’s lives would build your business. You would most likely fail if you did an online business just for the money. This training program teaches you how to think as an entrepreneur preparing for future online possibilities.   

By 2025, Digital Online Training will increase to an average total revenue of $250 billion globally. Regarding Digital Marketing Channels, approximately 25% of the world’s population is on Facebook. And 50% of Instagram users are on the platform every day.

The current trend in the Digital landscape tool is Artificial Intelligence (Ai).  There are opportunities for companies, industries, and countries to increase their global GDP by 15-20% by 2030. Latecomers and adopters will find serious competition after that. Ai is a cutting-edge technology and tool with numerous web applications in multiple digital online tools and online marketing purposes. It is deployed for Content Marketing, advertising, customer service, and transactions. 

Ai is a digital topic worthy of study in Digital Online Training, with complete flexibility without boundaries anywhere in the world.  The advantages of this training Programme allows you, the student, to; 

  • Gain an in-depth understanding of the core concepts of the various online training topics. 
  • Learn to operate online. 
  • Map out your career online.
  • Enjoy more incredible online working flexibility.
  • Develop specialized digital marketing skills to grow your own business or help companies.
  • Achieving your goals and success.
  • Become an asset to your country’s economy.
  • Receive a certificate of accomplishment in digital marketing with Entrepreneur Education.

There is no time restriction to study or to complete the Digital Online Training programme; nevertheless, we ask that you discipline yourself to a schedule and remain focused on your purpose for success.  

This Digital Online Training explores several aspects of the new digital environment, including digital marketing analytics, search engine optimisation, time management, and safeguarding online and social media marketing. Upon completing Digital Online Training, you will have a richer understanding of the foundations of the new digital landscape and acquire a new set of skills, concepts, and tools to help you digitally create, distribute, promote and price products and services for business.

This Digital Online Training (D.O.T) is a series of courses that helps to gain knowledge and master the skills progressing from Level 1, to Level 2. At the end of Level 3, you should have a fully operational and working business.  Through this course, you’ll learn about the digital landscape consisting of Content Marketing, Social Media, security, and business management with the various sub-topics; social media marketing, Social media Management, Email Marketing, Mobile Marketing, SEO and Digital Campaigns and much more. 

At the end of each section, you’ll be given activities that you would need to complete, and this will increase your chances of learning and being practical, preparing you to start your own business using the advantage that digital marketing provides by the time you finish the course. It is important to visualize the entire digital landscape of nine topics. 

Digital Landscape Topics (Chart) – by AJ 

  • Personal Development requires the person to manage their time, discipline and routines.
  • The Internet is a super highway communication and real-time immediate online connection with the world and is not possible offline.
  •  Tools(Digital) are programs that can be used in various ways, online and offline.
    • Typing a ‘Word document’ is done offline.  
    • Sending email messages via digital software,  Ai, and Metaverse (virtual reality meeting rooms and work tools) are always online! 
  • Digital marketing is an online marketing management method using (T.C.P)
    • digital Tools, 
    • digital Content,
    • digitally designed Posters,

displayed on web applications with a clear end goal of converting leads into sales.   

  • Engineering; web design and applications (build tools) coding functions for end users; social media forum, opt-in boxes etc.
  • Exchanges & Trading; online payments and Cryptocurrencies.
  • Safeguarding and security; Cybersecurity and Anti-virus for software and hardware. 
  • Content; information for all and delivering value to an audience.  
  • Business Management; brand website, Brand Logo image, digital marketing advertising, e-commerce, digital tool application (Data Management {collecting, storing, analyzing and using}), etc.

The digital landscape is used according to those of interest and for gain.  There is no global survey to determine the digital landscape topics usage by percentage, as no one owns and controls the entire network. 

>>> Further reading (insert ebook)

Operating Online

Working and studying remotely makes little sense to travel only to work online. Working online requires discipline and a healthy mindset. People must work on their attitudes and develop a healthy mindset to operate online. A weak mindset could lead to bad time management, self-sabotage and stress. 

The Covid-19 experience closed offices at an unprecedented level, driving the popularity of remote working.  Companies have discovered it’s good for their employees to sit at home and work, study, research, and digitally communicate through the latest apps. 

The new normal of businesses and educational facilities are asking employees and students to go online from home space. Working and studying from home gives independence and a degree of freedom. 

  • Save travelling time
  • Start work earlier without too much of a sacrifice
  • Finish a little late would not matter
  • Dress down for comfort
  • Sense of being one’s own boss

However, it has its disadvantages, abuse of time, increased chance of unproductive work and more challenging to track a whole time in real-time.  Loaded with numerous distractions, encountering interruptions and diversions throughout the day.  Distracting factors might include:

  • Taking more breaks 
  • The mind wonders about personal things 
  • Accepting delivery of goods
  • Interim browsing the internet 
  • Using mobile phone to and fro
  • Using headphones, a television in the background etc
  • Receiving texts messages more often
  • Playing with pet 
  • Feeling hungry more often
  • The need to feed pets
  • Family asking to perform chores
  • Could feel lonely
  • The lack of personal interaction with people
  • Too hot, too cold, too much or lack of natural lighting etc.
  • Can set a strict routine
  • Lack of team motivation 
  • Lack of team spirit
  • Demand more excellent online skills they may not have!

Neighbours challenge

The internal changes do not stop here, most of us have neighbours, and we must adapt to neighbourhood relationships. Unexpectedly we may hear noises from our next-door neighbour’s

  • dog barking for hours 
  • loud music 
  • children crying
  • parties 
  • repairs shops
  • building works 
  • garbage trucks 
  • garden maintenance
  • Sirens from police and emergency services
  • Neighbours arguments
  • Neighbours heavy doors slamming 

Yes, at home, we have luxuries that can encourage you to indulge in various activities.  If your work is flexible, you can take a break from work, play video games till you feel better and continue work. 

Self-Discipline

In an office situation, you interact with the team, clients and management, focusing more on continuing your work. At home, you have more freedom and the distraction that comes with it.  There are advantages and disadvantages at home and work. 

Although the working culture is changing, there are more significant advantages to gathering, working, or interacting in a workplace environment.  

Family interaction is excellent but cannot be substituted for work motive and team sp; they serve different purposes. Being employed requires creating your own working policy by completing the Digital Online Training; you should have a working business and know how to impact your work effectively. 

Social media is the number one online activity compared to the digital landscape used globally and will continue to grow.  It is a forum where everything is easily advertised and marketed, creating opportunities for fame through various acts. 

Examples of social media success stories

Shawn Mendez on Vine

Shawn Mendez started making six-second videos of cover songs on the Vine social media platform. Although six seconds is a short time to show off your talent, Mendez figured out how to make it work for him, and his number of followers soon skyrocketed.

By the time he had 300,000 followers, multiple record labels were reaching out to the then 15-year, including Island Records.

Justin Bieber

At 12 years old, Justin began uploading videos covering artists in 2007. As the years progressed, he caught the attention of artists and then record labels. Beiber currently rounds out the top five for most subscribers on YouTube’s social media platform, supporting his estimated album sales of $140 million worldwide.

Dwayne Johnson

Ultimately, the social media success of Dwayne Johnson is a statement of what’s happening to popular culture today.  “The Rock” Dwayne Johnson’s rise in worldwide popularity seems a credit to his savviness when presenting himself to the public. By connecting with fans and audiences on different social media platforms in an honest, authentic and approachable way, Johnson has found a way to keep people coming back for more. 

Johnson has upped his game on social media in the past year and a half and created his channels to connect with fans. On Instagram, he shares a mix of behind-the-scenes work shots, tributes to his daughters and mother, and cute pug photos (always a smart move). Pairing this with thoughtful captions that seem genuine and provide an inside look into his life has had an enormous impact.

Last year Johnson launched his own YouTube channel with his production studio called “Seven Bucks Productions”. He is now creating content that gets pushed out to his millions of subscribers.

He’s also using digital marketing to his advantage by sharing behind-the-scenes shots before the movie premiere. This used to be an absolute ‘no’, but now studios are seeing real value from the stars’ initiatives in using digital marketing to their advantage by increasing their number of fans for popularity with 86.7 million Instagram followers, 58.1 million Facebook followers, 11.3 million Twitter followers and 2.1 million YouTube subscribers for a combined social media reach of nearly 160 million people to maintain being the highest paid actor and personal lead actor demand.

Kardashians 

The Kardashian are the queens of social media, changing the meaning of being on social media for gain. Kim has become a significant global influence, with over 100 million Instagram followers and 60 million Twitter followers. She was taking full advantage of social media platforms to show her support for various events and not to forget to promote her products. 

Kim’s sister, Kylie, with over 180 million followers across social media, Snapchat, Instagram, Facebook and Twitter, promotes her  Cosmetics product range, making them billionaires.    

Conclusion 

I hope you grasp the power of the digital landscape and the vast topics it covers, the various options to focus on and to specialise for business. Many people see a big part of it as social media—the reality of it all aspects of the digital landscape matter and are entwined.  

It would be wise to learn various topics and attain an excellent understanding of their functions to gain a competitive advantage online progressing into the future.  Your family, local community and country depend on your zeal to impact your country’s future economy. 

Learning Digital Online Training the whole landscape and applying the knowledge for profit would change your life. The only question is, can you handle the success?  

The End Vision

Every study must have a purpose and does not necessarily comes to an end.  Learning is a lifetime goal and should be seen as such. Continuous progression is essential for you, the person, and the business entity you create or work for. 

Study to gain knowledge + hard work, and plan and organise your business. 

= achieving your goals + success manifesting as freedom.      

You have decided to do the world’s best digital online training.  Commit to your learning, and the world’s treasures will be yours.     

Certificates  

Today, being certified is not enough. Add attitude, performance, commitment to self-discipline and investing in a team to be successful –  Melvin Mayard.

As a passport certifies one’s identity as a citizen of a country, this digital marketing certificate identifies you as the accomplisher. 

Aim to complete Level 1 in 2-3 months, Level 2 in 3-4 months and Level 3 in 4-5 months to ensure you have a reasonable time to practice.  

The certificate should mean more than a theory as you practice.  

You will be awarded the Level 1 in Digital Online Training and Personal Development Certificate after completing the test at the end of Modules 1-5.  

You will be awarded the Level 2 in Digital Online Training and Social Media Management Certificate after completing the test at the end of Modules 6-10. 

You will be awarded the Level 3 Digital Online Training and Business Management Certificate. After completing the test at the end of Modules 11-15. 

Summary 

  • About the training program.
  • The Digital Online Training is a series of courses that ends with you having an online business. 
  • Examples of people’s success with Social media. 
  • Receive a certificate upon completion.

1.00 The Morning Ritual

Activity 1.00

Each section has a PRACTICAL activity. You must complete it to get the most from it. 

What did you learn concerning the Digital landscape? 

i) 

ii) 

iii)

iv)

v)

Each section would ask you to grade yourself on your performance and confidence on the scale of; (Automated self grade) 

  1. bad 
  2. ok 
  3. good
  4. excellent
  5. outstanding 

Each section will ask for your feedback. 

1.00 The Morning Ritual