Section 2.02 YouTube & Twitter

YouTube & Twitter

Quote 1: “Video is an effective form of communication that needs to be integrated into every aspect of your existing marketing efforts” – James Wedmore

As mentioned in the previous lesson, these Social media are tools that can be used to your advantage at the expense of exchanging our information for their platform.

A video is an effective form of communication that needs to be integrated into every aspect of your existing marketing efforts – James Wedmore

Youtube

YouTube is a video-sharing service that allows you to watch videos posted by other users and upload your videos. Videos uploaded to YouTube may appear on the YouTube website and post on other websites.

As the internet’s second-largest search engine, YouTube can help improve your overall brand presence. YouTube allows marketers to present unique content that’s easy for viewers to consume and share.

Attention!!!!

Youtube is constantly updating its websites, Apps and the position of the tabs. However, the following principle would still apply.

Create an account on YouTube.

Go to “YouTube.com”

In the top right, click Sign in; using your Google mail account, fill in the pop-up.

3. Click sign in your page is created.

Creating a Youtube Channel

Step 1: Visit YouTube. In the upper right-hand corner, note that you’re probably already logged into your new Google account. (If you’re not, click Sign in and enter your new Google account username and password.)

Step 2: Once you’ve signed in, click your account module and click Your channel in the drop-down menu.

Step 3: You’ll see two options for creating your channel. Choose to use a custom name.

Step 4: You should be prompted to create your channel name.

Customising Your YouTube Brand Account

Step 1: Click on Customise Channel to get started.

Step 2: Add a channel profile picture and channel art. These will be the first parts of your YouTube account that users see when visiting, so be sure to use images that are easily recognisable and consistent with your overall branding.

Step 3: To add a profile picture, click on the default profile picture in the upper left-hand corner of your channel to upload an image.

Step 4: Next, upload your banner image and video watermark.

After you have customised the visual elements for your channel, click Basic Info to add a channel description, a company email, and links to your company website and other social platforms.

Twitter

Twitter is an online news and social networking site where people communicate in short messages called tweets. Tweeting is posting short messages for anyone who follows you on Twitter, hoping your words are valuable and interesting to someone in your audience.

Using Twitter for business marketing can be a game-changer if you want to entice your target audience, especially local customers.

Attention!

Twitter is constantly updating their websites, Apps and the position of the taps. However, the following principle would still apply.

Signing up for Twitter

Step 1: Go to “twitter.com”.

Step 2: Click on any “sign up” tab. There will be a pop-up.

Step 3: Fill in the pop-up menu with your name and phone number.

If you’re going to use Twitter, you need to understand commonly used terms within the app.

Hashtags

Hashtags, written as this symbol (#) followed by a specific word or phrase, are Twitter keywords to incite discussion. #food is an example of a hashtag commonly used on Twitter, and all tweets that use the #food hashtags are aggregated together. Hashtags can often go viral, and users around the world put them within their own tweets to add their opinions to discussions and engage with topics that they care about.

They are also a valuable marketing tool for generating exposure, as any Twitter user who views and searches through a hashtag may come across the tweets you’ve made. Tweets with hashtags also get 100% more engagement. Hashtags can be added to tweets with videos, photos, gifs, and links.

Handle

A handle on Twitter is your username. It appears at the end of your account URL and is unique to the brand or business your Twitter account is dedicated. For example, HubSpot’s Twitter handle is @HubSpot.

A Twitter handle is not to be confused with your Twitter profile name, which is the name of your Twitter account. For example, if you’re using Twitter for a personal account, your name is Sam Cruz, your profile name could be Sam Cruz, while your handle might be @redtomato. Twitter handles can be unique, whereas everyone in the world named Sam Cruz can set that as their profile name.

Handles are essential for marketing, as they aid in brand recognition when related to your business. For instance, say you run the Twitter profile for a pants business called Reds. If your Twitter handle is @pantsbusiness, nobody will be able to pick you out from the crowd of other pants businesses on the platform.

However, if you make your handle business-specific, like @redspants, customers that come across your tweets will recognise that your profile belongs to the business that sells their favourite pair of pants.

Retweets

Retweets, sometimes written as RT, are how people share content on Twitter. If someone tweets something you like, you will click the retweet button (shown below) to share the Tweet onto your Twitter feed. The content you RT is visible to your followers and also displayed in your Twitter profile.

When you generate a following on Twitter, using the RT button to share tweets where your followers mention you and how much they love your business is a valuable strategy for building brand authority, as social media users value user-generated content (UGC). In fact, consumers trust UGC 9.8x more than influencer content or paid advertisements.

Mentions

On Twitter, a mention means someone has used your handle and tagged you in a Tweet. People typically mention users when creating their tweets or replying to Tweet threads.

You’ll get a notification every time someone mentions you, and these tweets are displayed in the Notifications tab on the Twitter website and mobile app. You can navigate to your mentions by clicking the bell icon.

Mentions are beneficial to marketing as they make it easier to find and interact with followers who have specifically used your handle in their tweets. You can also mention other users within your Tweets, which helps in generating engagement.

Summary

Youtube and Twitter are tools, and they may or not be suitable for you. Learn enough about them before deciding if it’s for you or not.
Do not make quick decisions based on hearsay of others’ opinions, do your own research and make up your own mind if it’s for you.
Social media is part of our personal and business lives, we cannot escape it, so learn which will serve your purpose and goal.
In the future should you decide it is no longer for you, simply delete the App, no big deal. But use them to your advantage because they are using you for their advantage as well!

Quote 2: Twitter marketing in 4 words: listen, learn, care, serve”- Laura Fitton