Section 4.01 DM Progression

Module 4

Section 4.01

DM PROGRESSION

“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” –Neil Patel, New York Times Bestselling Author and Marketing Expert.

Digital market development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing,and many more do. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.

Unlike traditional marketing, digital marketing has taken on a life of its own. Mainly because it has evolved into a wide variety of different online digital marketing sectors that requires both new and well-seasoned marketing professionals to become savvier in this area to stay in the game.

Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

Digital marketing targets a specific segment of the customer base and is interactive.

“Business has only two functions – marketing and innovation.” –Milan Kundera, Novelist, Playwright, and Poet

HOW TO PROGRESS WITH YOUR DIGITAL MARKETING CAREER

Define Your Digital Marketing Career Needs:

Step 1: Get Your Career Priorities Straight:

Rank your career needs under the following criteria in order of what’s most important to you (of course feel free to add your own if we’ve forgotten any needs that particularly resonate with you):

Training & Education
Progression
Culture
Money
Location
Values

Step 2: Assess Your Current Career Potential.

Now take that same list and assess your current career situation under the same criteria. Ask yourself how your current role is meeting your needs in the following areas…

Training & Education
Progression
Culture
Money
Location
Values

2. Define Your Digital Marketing Career Mission

What does your ideal career look like to you? That’s what you need to figure out before you write your digital marketing career mission. Your career mission should encompass who and what you want to be. Create a career mission template (this can be a one-line, a paragraph or a few lines – whatever suits you best) that helps you define what you want from your career. You can use the following template to help get you started

3. Find an Industry Mentor:

Whether it’s a boss, a previous boss or someone influential in your industry you admire, you need a digital marketing mentor. It should be someone you admire, respect and – let’s face it – kind of want to be. A good tip is to choose someone already in the role you want for yourself.

4. Build Your Personal Brand

Now that you have some digital marketing experience under your belt you can set about building your personal brand. This involves two phases – 1. Equipping yourself with the skills and experience needed to become an expert in your field and 2. Showcasing that expertise and honing your personal brand.

‘Create an Unstoppable Personal Online Brand’ will help you define and build a better ‘brand you’ so you can become influential and super-hireable in the digital marketing sphere.

5. Never Stop Learning:

In a digital marketing world that moves at lightning speed knowledge is power. Although it is important to specialiZe in and master a digital marketing disciplines like content marketing or SEO, there are a variety of other skills that can help you propel your digital marketing career forward. However, sometimes the best learning comes in the form of what we teach ourselves…

To ensure your skills stay up to date read the most popular digital marketing blogs, especially those written for your digital marketing specialist discipline.

Summary

Digital marketing targets a specific segment of the customer base.
Digital marketing is interactive.
Find a mentor in various fields to help you stay focused, it does not have to be a paid mentorship, it’s free online.
Build your personal brand through digital marketing tools and developing technologies.
Knowledge is power, never stop learning.

4.01 The Digital Marketing Lifestyle.docx