Section 5.0 Measuring SM

Module 5

Section 5.0

Measuring Social Media (SM)

“If you can measure it, you can control it. If not it’s then out of control”

Action on SM

We all want to be successful, and measuring is a key part of being able to regulate, change, and make better decisions in the future, particularly on social media platforms.

People enjoy seeing Likes, shares, and comments, as well as contacts, pins, Followers, and tweets while surfing social media networks. All of them are the outcomes of various engagements, as well as your efforts and performance on social media sites. Monitoring the influence of each social media site based on its indications is also a time commitment. The question is, what is the objective of such a time investment, and is it for the long term?

Measuring Tools

While we can measure individual social media activities, we may use Social Media Management Tools while working on multiple social media sites for business goals.

Depending on one’s budget, there are numerous options. They’ll keep an eye on the SM’s performance and allow multiple indicators to be examined at once. The comprehensive reports will differ depending on the bundle you purchased to match your needs. It is recommended that an SM tool be considered for business reasons at some time in order to measure delicate performances automatically and instantly, allowing one to focus on taking action on all Social Media channels

Luckily, most social media platforms come with a dashboard that lays out the necessary data.

However, if you’re running many ad campaigns and managing multiple social profiles on different networks.

A program like Statusbrew can help you get all the information you need in an easy-to-understand style. Take a peek at what Statusbrew has to offer in terms of reporting.

Here are all of the metrics you’ll need to keep track of in order to determine your social media engagement rate.

First, let’s go through the fundamentals.

Likes, Shares & Comments: This instantly gives a sense of your post’s performance on social media.
Audience Growth/Rate of Followers: The Next steps is to pay attention to how fast you’re getting new followers.
Following vs. Followers Ratio: If you have 100 followers, but you’re following 400 people, this might appear desperate. Keep a balance between the number of followers you have versus the number of people you’re following.
Active Fans: Keep track of the number of people who actively interact with your business on social. Keep interacting & watch the percentage of active fans rise.

Here are some more advanced ones.

Organic vs. Paid Results: It’s highly essential to keep track of the ROI when running a PPC (pay per click) campaign to see whether you should re-invest in it or now.
Clicks Per Post: If you’re sharing clickable content on social, it is crucial to track the number of clicks you get.
Lead Generation: Track the number of people that visit your website from your social media accounts. You can use UTM parameters for better tracking.
Audience Demographics: Although generally ignored, these demographics are crucial since they help you paint a picture of your target market.
Audience Mentions: Not paying attention to what is being said about your business can be seriously harmful to your business in the long run.

Respond to comments, questions, or criticisms whenever possible.

You can also use a social media listening tool to understand audience sentiment beyond your feed.

Summary

Measuring is a vital part of being able to regulate, change, and make better decisions on social media platforms.
Social Media Management Tools are practical for working on multiple social media sites.