Section 5.01 Future of SM
Module 5
Section 5.01
Future of SM
“Social media is the ultimate equaliser. It gives a voice and a platform to anyone willing to engage.” — Amy Jo Martin, Founder and CEO of Digital Royalty
Social networking sites are getting increasingly popular. More than 80% of the 4.66 billion people on the planet with internet access use social media… and this number is expected to rise! We used to be content with likes from friends and family; now, we exchange tips and skills, promote services, purchase items, and so on.
Many well-known organizations, ranging from food makers to huge automobile manufacturers, currently connect with clients using social media platforms such as Facebook, Twitter, and Instagram. Some businesses have even abandoned their websites in favor of social media.
The world is changing so quickly that it’s difficult to predict what will happen next. Is life on the verge of becoming a virtual reality? What can consumers and advertisers anticipate from social media in 2021 and beyond?
The Future
In the not-too-distant future, everyone will be required to have an online presence; for some, it will be a trend, while for others, it will be a must to stay connected to the rest of the world. Those with a background in the sector understand that taking the essential steps goes beyond simply being on a social media network. Simply put, having a plan of regular involvement with the audience, regular posts of content, and building trust has proven to be a winner for business people.
Businesses would hope that their employees are social media savvy and well-trained. To gain a competitive advantage, you must move today to increase your worth in assisting an organization with online interactive functions and to prepare for your own future online endeavor.
Anyone who can relate to social media for networking, sharing, exposing, obtaining attention, advertising, selling, and much more will have an advantage. Dangerously, fake or inaccurate personal information could spread as quickly as crucial, genuine information. Trends can be developed and pushed to generate a demand shortwave. For instance, in the past, a tweet elicited an immediate response from individuals in the network, proving the power of social media.
Near Future
Virtual Reality (VR) and Augmented Reality (AR) will change the game of social media networks sooner rather than later, therefore it’s best to get acquainted with them now. By chatting to Google Home and Amazon devices, voice recognition technologies will become the new way to search the internet. The website layouts have been optimized to enable quick picture searches.
In general, people on social media are posting less personal information and are more interested in watching entertaining videos or tagging friends in humorous memes. People rarely read personal updates these days; we care about our friends and wish them well, but beautiful animal videos remain one of the most engaging sorts of the social media material.
When you have your own online business, then one of the most beneficial tools you can use is a chatbot. Chatbots were created during a time when, ironically, nobody wanted to talk with anyone online, so now you could do it artificially to make reservations, get a location, answer some simple FAQs (Frequently Asked Questions), etc.
The rise of the use of videos rather than texting, rather replying back with voice messages on the phone. This behaviour moves forward the different forms of social videos that grow a customer community.
“Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” — Bryan Weiner, CEO, Comscore
Summary
- More than 80% of the 6 billion people with internet access use social media.
- Virtual Reality (VR) and Augmented Reality (AR) will change the game of social media networks
- Chatbots could artificially make reservations, get a location, answer some simple FAQs (Frequently Asked Questions), etc.
- The future is video making, get used to it from now on.
Extra Reading
Activity 5.01
Describe how SM has impacted your life, how much time do you spend on SM platforms and why?
Please grade yourself on this section.
Please provide your feedback on the section.