Section 5.02 Digital Marketing

Module 5

Section 5.02

Digital Marketing

Marketers need to build digital relationships and reputation before closing a sale – Chris Brogan

What is Digital Marketing?

Digital marketing is a type of marketing that promotes products and services through the use of the Internet and online-based digital technology such as desktop computers, mobile phones, and other digital media and platforms. Digital marketing is distinguished from online advertising by its expansion to non-Internet outlets.

Digital platforms are used to market items and services.

The term “digital marketing” is derived from the phrases “digital” and “marketing.” Anything you can see or hear on an electronic device like a TV, phone, or radio is considered digital. Marketing is defined as the provision of a product or service to suit the needs of customers. Using various digital platforms, digital marketing may successfully contact targeted consumers and analyse their needs, promote products and services, and raise brand awareness.

Traditional marketing strategies such as television commercials, billboards, business cards, and hoardings can also be used. These approaches require a significant investment, are inefficient, and are difficult to evaluate in terms of return on investment (ROI). The most important benefits are that anyone can do a lot using a mobile device and digital platforms (search engines and social media websites) like LinkedIn, Twitter, Facebook, WhatsApp, Google, Yahoo, and Bing to acquire access to promote brands at a low cost or for free. Traditional marketing focuses on television, newspapers, radio, and other mediums when the target audience cannot be chosen. Another point to consider is that conventional marketing does not communicate with its audience in the same way that digital marketing does.

Types Of Digital Marketing

Digital marketing can broadly be separated into 8 categories

Search engine optimisation
Pay-per-click
Social media marketing
Content marketing
Email marketing
Mobile Marketing
Marketing Analytics
Affiliate marketing

Who can Digital Marketing do?

Anyone in any sector can utilise digital marketing. Still, most individuals use it to be the centre of the universe, to seek attention, and to raise awareness of themselves and their interests!

Those aware of the magnificent doors of opportunity at their fingers can study, prepare, and implement Entrepreneurship with zeal to go from school to job. As a business professional, you will be able to use it to run any campaign for your products and services.

So far, we haven’t discussed ‘completing surveys,’ which is equally crucial for understanding the market audience and can help boost the website’s rating; nonetheless, it is a complex and broad topic;

Unlike the Operations department, marketing does not generate sales directly, Marketing helps the branding and would entice sales in the long term.
Entrepreneurs should have an excellent understanding of the basic concepts used in digital marketing for their long-term gain.
In-depth knowledge of the subject requires hard work and patience through regular practice.

Mobile device

Mobile phones and tablets are hand-held devices that are growing sophisticated enough to perform many of the same tasks as a desktop or laptop computer. We used to make business calls on our cell phones back in the day. Today, we use it for both business and pleasure; we use it to make phone conversations and, more importantly, for instant access to the digital world of the internet. Phones and tablets are small computers designed to be portable and provide a unique computing experience. They have touchpads with touch-sensitive screens, for starters.

Similar to A.I and video, A mobile device is ‘the internet’ today and what people are doing whilst accessing is what it’s all about. These are the three powers of the digital world.

Summary

Digital Marketing is made of two words; Digital and Marketing.
Digital marketing is promoting products and services through the use of the Internet.
Anything you can see or hear on an electronic device like a TV, phone, or radio is considered digital.
8 categories of Digital Marketing,