Module 5
Section 5.05
Vision & Goals
Leadership is the capacity to translate vision into reality – Warren Bennis.
Vision
Whilst learning how to effectively use the internet and DM, develop a Vision of how you will utilise the knowledge and skills. Develop your purpose of being on a Mission to achieve more significant objectives than you have in the past with the online advantages.
Vision, mission, and objectives are common words you often hear in business, and now you should allow them to have more significant meaning.
What is a vision?
It is the ability to imagine the successful future of a product or service through your ability to achieve greatness to see beyond the challenges in front of you.
Vision is the art of seeing what is invisible to others – Jonathan swift.
Learn to be creative and develop a vision of how you could utilise your Digital Marketing knowledge. Begin now to write any business vision you want to accomplish, write a Mission statement and objectives or set goals, placing it where you can see it often enough to measure your progress.
Future of Internet
Internet and Digital Marketing would open unexpected doors beyond your imagination, so dream big. Don’t allow fear or a lack of knowledge and confidence at this stage to hold you back on your vision. If your vision doesn’t make you at least a little uncomfortable, then you probably have not dreamt big enough. It should scare you a little because you are stepping into the unknown but keep it positive and exciting.
We have now been introduced to the 5G capabilities that will become the new Smart Connectivity systems as a platform for the next generation of internet users. The world agenda is to connect everyone with technology to support a highly flexible connectivity infrastructure that can adapt to changing requirements of innovative applications. Software is being created every day to facilitate user data from the internet, thus any reluctance to learn how to use the internet and digital tools is a caveman mentality. The future of all rewarding work and businesses is online.
Learning concept
Learning does not stop, the myth of putting down books and forgetting about them is now an outdated concept, if not a dangerous and disadvantaged ideology. Digital Marketing opens doors to the virtual world with its fair share of challenges to keep up to date and progress. The question is, have you had enough of your future?
Consider writing your DM goal; what you want to achieve, and then commit to it. Set SMART (specific, measurable, attainable, relevant and time-bound) goals that not only motivate you but help to push your boundaries. The purpose must be written down to make them feel tangible. Plan the steps you must take on each step, and learn with each step you work through, this will create a habit of getting used to Digital marketing and becoming an internet Entrepreneur.
The Future
Our world has become smaller thanks to digital technology, making spoken words type automatically, data transmission automatically analysed etc. Soon we would no longer have to sign into various forms to obtain our messages, all inaccessible with one password. In some aspects, digital technology is making our lives better, depending on a personal point of view. Yet regardless if we agree or not, it is still evolving, pushing and crushing the frontier of unexpected possibilities.
In the near future, typing messages will go away in favour of verbal auditory commands to our devices. The way we communicate has changed with the likes of Apple’s Siri and Amazon’s Alexa. It’s a question of when you will be embracing it, taking advantage of its possibilities, or will you have to be forced to live with increasing limitations until you are not able to operate.
Summary
Activity 5.05
Research on how to write a good personal and business vision
Write your personal and business vision
Please grade yourself on this section.
Please provide your feedback on the section.